About Us
Founded in 2016 and based in London, Lean In Media is an international distributor and consultancy specialising in factual programming, documentaries, and scripted productions. We connect award-winning Asian stories, Chinese dramas, and acclaimed natural history films with global audiences.
Approachable and collaborative, we work with partners to deliver impactful marketing strategies and high-quality titles that transcend borders. With expertise in Asian and global markets, we bridge cultures and bring compelling programming to the world.
At Lean In Media, we are storytellers, bridge-builders, and champions of creativity.
Lean In Media is thrilled to announce the co-distribution the Chinese box office phenomenon Twenty Two in the U.K. and Europe with The Next Day Agency.
Lean In Media Limited is proud to create the English subtitles for the EPK for the DVD release of Chinese blockbuster Feng Xiaogang’s Youth in the U.K. and Europe. U.K. distributor Trinity Filmed Entertainment will release the film on digital download and dual format DVD and Blu-ray on 7th May.
Aiping Xu attended the UK-China Creative Exchange Conference on behalf of Lean In Media, held at Everyman Cinema Canary Wharf on 12th March.
Lean In Media Ltd made a good start by selling a Chinese production Charm of China to prestigious international distributor Flame Distribution after its establishment.

Lean In Media is excited to announce that they have been granted funding from DIT to join PACT and a delegation of UK indies on a market visit and mission to the Shanghai TV Festival to be held from 11th - 15th June.